Google to help organize airline ticket searching with $700 million ITA acquisition
Google makes another play in it's quest to organize the worlds information. Very good article and worth reading if you are interested in knowing were things are heading in airline ticket purchasing. Google in now getting closer to the money in the airline ticketing space. Google purchased ITA Software, a Massachussets-based flight-information software company, for $700 million in cash. ITA's search and pricing system is used by Google rival Microsoft, in addition to online travel agencies Kayak, Orbitz and many airline sites.
How Google's buy of ITA signals where it's headed in real estate
A few months ago, I wrote about a game plan for Google in online real estate, suggesting how and why they may actively enter the real estate market and use acquisitions to get there. On July 1st, Google announced that it was acquiring ITA Software, an airfare search and pricing provider, signaling an entry into the airfare search vertical.
For the major search engines, there are many analogies between airfare search and real estate listings, and the move to go deep on airfare search seems a clear indication that they are likely to do the same with real estate.
Consumers searching for airfare often enter queries directly into Google or Bing for things like “flights from Seattle to San Francisco.” Google returns a set of the standard blue links, which all immediately take the user out of the search engine and into a travel provider’s website.
http://www.techflash.com/seattle/2010/07/how_googles_buy_of_ita_signals_where_its_headed_in_real_estate.html/
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